Our Portfolio
   
 
 
 

What is Fostering Strategies?

What is direct marketing?

What Fostering Strategies can do for you.

What services does Fostering Strategies offer?

How is Fostering Strategies different?

What you can do next

Visit other helpful Web sites

 
What is Fostering Strategies?

Fostering Strategies is a nonprofit and small business direct marketing management consultant and is registered with the New York State Attorney General's office as fundraising counsel and as a business in Bronx County, New York.

Fostering Strategies has a solid track record in fundraising for nonprofits at local, national and international levels. And Fostering Strategies has helped small businesses build their brand and raise their visibility and revenue through such means as direct mail, guerilla marketing, special events and telemarketing.

Fostering Strategies keeps up with the latest sociological trends and most effective direct marketing processes by active participation in the activities of professional philanthropic and direct marketing membership organizations, networking with other direct marketing consultants and direct marketing and fundraising organizations and studying trade and philanthropic publications. Keeping abreast of the techniques that "bring results" helps Fostering Strategies exceed its clients' expectations and brings them success.

 
What is direct marketing?

Direct marketing is an interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location, with this activity stored on a database.

As well, direct marketing is a cost-effective and efficient means of reaching across a broad range of supporters and prospects and making direct contact with those individuals most likely to respond to a particular message and who will respond directly back to the transmitter of the message. Some direct marketing tools are Web-based relationship marketing, Internet marketing, direct mail, telemarketing and database marketing.

With the ability to target a select audience and access, collect, consolidate and update data, direct marketers avoid the wide-sweeping and more expensive techniques of other marketing media such as radio and television advertising. Direct marketers boast their competitive edge by taking a more "direct" route to its audience –– those who have already proven to be responsive to the direct approach.

Once the direct marketing program is employed, it should run like a well-oiled machine. With intelligent strategies and targeted list selections in action, respondents will renew with vigor and the organization will benefit from the loyalty of additional supporters.

And finally, with diligent cultivation, these supporters eventually become members, volunteers, major contributors, planned givers, they may even leave the organization in their will. As the nonprofit organization accrues a solid donor base, the small business owner builds its customer base.

Direct marketing is a tool that builds a revenue-generating program with the goal of progressively growing returns in quantity and value. Prospects become regular givers, or in the case of the small business owner, customers, who contribute dollars that build and strengthen the business.

 
What Fostering Strategies can do for you.

Fostering Strategies can increase your organizations' visibility and revenue through thoughtful, powerful and focused direct marketing campaigns. It can manage all or part of your direct marketing program by "rolling up its sleeves" and following all projects from start to finish. In addition, Fostering Strategies can help you, as they have dozens of nonprofit organizations and small businesses, get your message out in front of those who will most likely respond to your offer. Fostering Strategies can funnel powerful images and compelling copy and employ effective direct marketing techniques to bring your organization results.

 
What services does Fostering Strategies offer?

  • Strategic planning
  • Consultative services
  • Concept development
  • Project management
  • List research, selection and analysis
  • Data performance analysis
  • Print, data processing and mailing production
  • Design and layout*
  • Copywriting

*Design and layout services provided almost exclusively by BäyoGraphics, connected to Fostering Strategies as a division of Let's Be Direct.

 
How is Fostering Strategies different from other direct marketing consultants?

Fostering Strategies provides its clients with traditional, consistent and dependable customer service –– qualities sought-after in today's ever-increasing competitive market. Fosterings Strategies is a small, full-service direct marketing management business with more than ten years direct marketing knowledge and more than 25 years nonprofit experience. Fostering Strategies' pricing is competitive and subsequently affordable to organizations with smaller budgets or those just starting out. And Fostering Strategies has very good working relationships with a vast array of dependable service providers such as printers, designers, data processors, database managers, list brokers and fulfillment shops.

 
What you can do next.

Do you wonder if direct marketing is right for your organization? Fostering Strategies will gladly connect with you to discuss your direct marketing needs. Click here.

You can stop praying for results! Call on Fostering Strategies to help you obtain them!

 
Visit other helpful Web sites

Visit these other professional membership Web sites for additional information on the subject of nonprofit and for-profit direct marketing:

www.ama.org American Marketing Association

www.afpnet.org Association of Fundraising Professionals

www.dmaw.org Direct Marketing Association of Washington (DC)

www.dmfa.org Direct Marketing Fundraisers Association

www.manhattancc.org Manhattan Chamber of Commerce

 

 

 

Back to top

 

 

Home | BäyoGraphics | Fostering Strategies
Meet the Principals | Clients & Testimonials
Our Portfolio | Contact Us | Links