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What is Fostering
Strategies?
Fostering Strategies
is a nonprofit and small business direct marketing management consultant
and is registered with the New York State Attorney General's office
as fundraising counsel and as a business in Bronx County, New York.
Fostering Strategies
has a solid track record in fundraising for nonprofits at local,
national and international levels. And Fostering Strategies has
helped small businesses build their brand and raise their visibility
and revenue through such means as direct mail, guerilla marketing,
special events and telemarketing.
Fostering Strategies
keeps up with the latest sociological trends and most effective
direct marketing processes by active participation in the activities
of professional philanthropic and direct marketing membership organizations,
networking with other direct marketing consultants and direct marketing
and fundraising organizations and studying trade and philanthropic
publications. Keeping abreast of the techniques that "bring results"
helps Fostering Strategies exceed its clients' expectations and
brings them success.
What is direct
marketing?
Direct marketing
is an interactive system of marketing that uses one or more advertising
media to effect a measurable response and/or transaction at any
location, with this activity stored on a database.
As well, direct
marketing is a cost-effective and efficient means of reaching across
a broad range of supporters and prospects and making direct contact
with those individuals most likely to respond to a particular message
and who will respond directly back to the transmitter of the message.
Some direct marketing tools are Web-based relationship marketing,
Internet marketing, direct mail, telemarketing and database marketing.
With the ability
to target a select audience and access, collect, consolidate and
update data, direct marketers avoid the wide-sweeping and more expensive
techniques of other marketing media such as radio and television
advertising. Direct marketers boast their competitive edge by taking
a more "direct" route to its audience those who have
already proven to be responsive to the direct approach.
Once the direct
marketing program is employed, it should run like a well-oiled machine.
With intelligent strategies and targeted list selections in action,
respondents will renew with vigor and the organization will benefit
from the loyalty of additional supporters.
And finally,
with diligent cultivation, these supporters eventually become members,
volunteers, major contributors, planned givers, they may even leave
the organization in their will. As the nonprofit organization accrues
a solid donor base, the small business owner builds its customer
base.
Direct marketing
is a tool that builds a revenue-generating program with the goal
of progressively growing returns in quantity and value. Prospects
become regular givers, or in the case of the small business owner,
customers, who contribute dollars that build and strengthen the
business.
What
Fostering Strategies can do for you.
Fostering Strategies
can increase your organizations' visibility and revenue through
thoughtful, powerful and focused direct marketing campaigns. It
can manage all or part of your direct marketing program by "rolling
up its sleeves" and following all projects from start to finish.
In addition, Fostering Strategies can help you, as they have dozens
of nonprofit organizations and small businesses, get your message
out in front of those who will most likely respond to your offer.
Fostering Strategies can funnel powerful images and compelling copy
and employ effective direct marketing techniques to bring your organization
results.
What
services does Fostering Strategies offer?
- Strategic
planning
- Consultative
services
- Concept development
- Project management
- List research,
selection and analysis
- Data performance
analysis
- Print, data
processing and mailing production
- Design and
layout*
- Copywriting
*Design and
layout services provided almost exclusively by BäyoGraphics,
connected to Fostering Strategies as a division of Let's Be Direct.
How
is Fostering Strategies different from other direct marketing consultants?
Fostering Strategies
provides its clients with traditional, consistent and dependable
customer service qualities sought-after in today's
ever-increasing competitive market. Fosterings Strategies is a small,
full-service direct marketing management business with more than
ten years direct marketing knowledge and more than 25 years nonprofit
experience. Fostering Strategies' pricing is competitive and subsequently
affordable to organizations with smaller budgets or those just starting
out. And Fostering Strategies has very good working relationships
with a vast array of dependable service providers such as printers,
designers, data processors, database managers, list brokers and
fulfillment shops.
What
you can do next.
Do you wonder
if direct marketing is right for your organization? Fostering Strategies
will gladly connect with you to discuss your direct marketing needs.
Click here.
You can stop
praying for results! Call on Fostering Strategies to help you obtain
them!
Visit other
helpful Web sites
Visit these
other professional membership Web sites for additional information
on the subject of nonprofit and for-profit direct marketing:
www.ama.org
American Marketing Association
www.afpnet.org
Association of Fundraising Professionals
www.dmaw.org
Direct Marketing Association of Washington (DC)
www.dmfa.org
Direct Marketing Fundraisers Association
www.manhattancc.org
Manhattan Chamber of Commerce
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